Tech Style: The Future of Fashion

Millennial consumption patterns generally exhibit a clear need for immediate reward and speed. This presents a major challenge for most retail businesses and for the fashion industry in particular. Indeed, Since WW2, fashion had officially been broken up into seasons: spring/summer lines debuted on runways in early fall, and autumn/winter lines debuted in February. The nature of the staggered timeline was to give brands ample time to shift their manufacturing process to produce inventory based on likely demand.

For a more detailed overview of this sector, take a read of the “Tech Style” research paper produced by the Equity Derivatives Strategy team at Natixis.

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