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Digital Advertising: End of the party?

28 July 2020

The digital advertising industry has had a tremendous decade of growth. In line with the rise of e-commerce, an entire ecosystem of dedicated ad-tech companies has been created, challenging the role of traditional media agencies, and redefining the balance of...
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Digital Advertising: End of the party?

28 July 2020

The digital advertising industry has had a tremendous decade of growth. In line with the rise of e-commerce, an entire ecosystem of dedicated ad-tech companies has been created, challenging the role of traditional media agencies, and redefining the balance of power within the sector. Facebook and Google now enjoy a clear duopoly and attract a very large part of the global ad-spend, thanks to their hundreds of millions of identified users, and their extensive use of artificial intelligence and big data analytics. However, the party could slowly be coming to an end in 2020.

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