{"id":76388,"date":"2020-07-28T18:11:32","date_gmt":"2020-07-28T16:11:32","guid":{"rendered":"https:\/\/equityderivatives.natixis.com\/?p=76388"},"modified":"2020-07-28T18:16:38","modified_gmt":"2020-07-28T16:16:38","slug":"digital-advertising-end-of-the-party","status":"publish","type":"post","link":"https:\/\/equityderivatives.natixis.com\/en\/digital-advertising-end-of-the-party\/","title":{"rendered":"Digital Advertising: End of the party?"},"content":{"rendered":"\n<p>The digital advertising industry has had a tremendous decade of growth. In line with the rise of e-commerce, an entire ecosystem of dedicated ad-tech companies has been created, challenging the role of traditional media agencies, and redefining the balance of power within the sector. Facebook and Google now enjoy a clear duopoly and attract a very large part of the global ad-spend, thanks to their hundreds of millions of identified users, and their extensive use of artificial intelligence and big data analytics. However, the party could slowly be coming to an end in 2020.<\/p>\n<p>To read more, download the PDF.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital advertising industry has had a tremendous decade of growth. In line with the rise of e-commerce, an entire ecosystem of dedicated ad-tech companies has been created, challenging the role of traditional media agencies, and redefining the balance of power within the sector. Facebook and Google now enjoy a clear duopoly and attract a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":76404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[666],"tags":[],"class_list":["post-76388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thematic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Advertising: End of the party? - Natixis Equity Derivatives<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equityderivatives.natixis.com\/en\/digital-advertising-end-of-the-party\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Advertising: End of the party? - Natixis Equity Derivatives\" \/>\n<meta property=\"og:description\" content=\"The digital advertising industry has had a tremendous decade of growth. 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